Design and experience have never been more important than now. In the past 10 years, the design constantly adapt to the new needs of users, has undergone enormous changes. Although we are unlikely to predict too far ahead, we can still have a basic guess about next year's design trends. Today's article, we will explore the 10 key trends in the design of the impact of user experience in 2018, these trends will continue for several years.
1, Design Experience Focus On The Content
In recent years, designers have tended to adopt a minimalist and flat design that is essentially pursuing more cohesive content. Content-focused experience design refers to the user experience created to shape the design for the content itself. In this strategy, the designer's mission is to try not to let anything to hinder the user to obtain content, in order to comply with this trend, the designer will visually focus on the following key:
Clear visual hierarchy. Good hierarchy allows users to get information faster and better.
Functional minimalist design. By removing unnecessary elements, to provide a clearer, more targeted experience.
Leave blank. Improve the layout of breathing, enhance the user's browsing experience.
Medium is a practitioner of content-centric design trends.
Content-centric design is not limited to vision, and actually requires more content itself, because design makes sense only if the content itself is sufficiently useful and attractive enough. That is why, outside of design trends, we see that content strategies are gaining traction. Well-curated content will be an important part of the digital product brand's success.
2, Design optimized for Saving Time
The reason for the success of today's most successful sites and APPs is not something you can say in a word or two. From a subjective experience, these products often create an intuitive experience that reduces friction, improves the efficiency of users' access to information, and helps users save time. With the rise of mobile, we are increasingly aware that the key to successful interface design is time and efficiency. Users want to see products that really help them reach their goals, and time-saving designs help them better. Faster installation steps, more direct interaction, more effective operation, to help users achieve their goals faster. Time-saving design, usually has the following characteristics:
Clear navigation. Navigation is one of the most important components in the product information architecture, with a clear architecture that helps users get to different locations faster and better.
Combine contextual content information and functionality. For a better experience, it is quite necessary for content and information to be relevant to the current context and environment, especially in conjunction with user history.
User guide. Guide users in a variety of ways, from direct advice to pleasing and subtle visual cues, and even guide users through small rewards that fit the user's needs.
Clear and linear user history. User history should be clear and linear with a fixed start and finish experience that allows the user to perform specific actions at each step of the journey.
In line with the expectations of the design. Be able to understand the needs of users, the correct prediction, and then provide complete and consistent with the expected amount of design and experience.
These elements represent just a few of the design tips that help users save time.
3, More Intelligent Personally Customized UX
Personalized design and save time is actually related, but it is also a design trend. Adapting everything from one interface to everyone's design and deep personalization is a natural occurrence, especially with the rise of machine learning and artificial intelligence. We tend to think that users will be more like and more need to be able to customize the experience of the system. In order to better understand users, companies will continue to find new ways to provide a more personalized brand experience, which will push personalized experience design to a higher level.
Among the modern web pages and apps, the most common personalization mechanism is personalized advice based on user interaction. This strategy increases the possibility of user-initiated, personalized customization.
4, Multi-Channel User Experience Design
We're going to start revisiting UI / UX design strategies like "mobile first". More and more connected to each other, different types of devices began to enter a period of rapid growth, mobile phones and tablets are not enough to cover the vast majority of users daily interactive devices, the Internet of Things and a variety of new types of terminals begin to enter millions of households, The dimensions of user experience design also need to continue to expand. Multi-channel user experience design is essentially user interaction, not some kind of device being given priority. For the user, interacting with the phone or interacting with Amazon Echo through sound are just a means of achieving that goal. Designers should look beyond the horizon and look at the overall design strategy from a more macro perspective. In fact, much of the interaction is not visible to much, and the places and ways of interaction are often less important to users because of the different ways in which goals are achieved under different contexts and contexts. Multichannel user experience designers require that users try their best to design a unified and effective experience for different devices, allowing users to smoothly switch between different devices in different environments, creating a seamless process and smooth transition.
Among the products we can see today, Uber has a very prominent design. You can get a car on Amazon Echo and finish it on the iPhone's client. This is a typical product across different services from two different vendors, different interfaces, but with a consistent and fluid experience.
In the upcoming 2018, designers may not necessarily be able to fully support the construction of an entire product ecosystem in the face of product design, but will pay more attention to different channels, experience on different platforms and with system products Consistency construction, to create a sustainable, more applicable services.
5, User-Friendly Digital Product Experience
People always want to be able to communicate with digital products just as naturally as they do with people. See how you talk to Siri everyday, and you'll understand this hidden desire. Many designers have insight into this need, as much as possible in the design of digital products, close to the user's expectations.
User-friendly product experience will usually pay more attention to the user's emotions. The feeling of interaction between users and products is the key to their decision on whether or not to use them for a long time.
Designers can focus on meeting the basic human needs (trust, transparency, security, etc.) and make the product more user-friendly:
This is the Stripe APP checkout process. By animating the state of payment success, the entire rhythm of the animation gives you an experience that's easy to buy.
The desire to make products more human-oriented means that product design requires more psychologists, testers, and other assistive talent to be closer to what people expect.
6, Voice based User Interface
In the next 2018, we'll be moving toward a no-screen user experience - Voice User Interfaces (VUIs). In fact, VUI has been deep into our lives, Apple's Siri, Google OK Google, Microsoft Cortana, Amazon Alexa, these are already relatively mature and product-oriented VUI. The rapid adoption of VUI in our daily lives is rapidly making this technology mature and will gradually become one of the human-computer interaction infrastructure like the GUI. According to Gartner's research, we will be able to interact more and more with speech over the next year, which will even exceed 30%. However, voice interaction does not replace the well-known GUI, as there are still many limitations in voice interaction, and the VUI needs more grinding to accommodate different contexts, scenarios, and user habits. The machine is still learning how to communicate.
7, Biological Authentication Technology
Biometrics is maturing and 2018 will be a significant year, with biometrics and identity technologies and identity management going on in the coming year. More and more accounts and passwords have become a burden on users' everyday life and human-computer interaction. How to better use biometrics to better manage our digital life will be the need of designers and developers Solve and perfect the problem. The fingerprint recognition and facial recognition technology we use are all biometric technologies. How to integrate them into the products and how to use them well and safely will be an important issue for UI / UX designers.
As with any design trend, some of the design trends in the UX area have seen little change, some have stagnated until they have been eliminated, while others have steadily become the infrastructure of design. Functions and technologies evolve gradually, but the same thing is always about human nature, desire and curiosity. The designer's mission will change, demand will change, the product will change, designers need to follow change, but the same thing remains to be about yourself, the world, and the exploration of human nature itself. In order to create a better life.