Amazon Echo vs Google Home
Periodically, new categories of devices appear on the market. Some of them become incredibly popular. An example of such devices is smartphones. Others are less interesting to a wider audience. However, sometimes it takes more than one year before new devices get distributed. And over time, the leaders of the new market segment are determined. Recently announced the next version of the mobile OS developed by her, Android P, Google managed to outperform Amazon in what Amazon was leading from the very beginning.
Deliveries of Google Home and Mini have surpassed deliveries of Amazon Echo
Google vs Amazon
Amazon offered the first Amazon Echo back in 2015. As the first product of the new category, Echo had the largest market share of devices already in use and continued to lead the sales quarterly. So it was before the first quarter of this year. Smart speakers are the most dynamically developing category of technological products that combine a column and virtual personal assistant software. Over the three-month period, from January to March 2018, according to Canalys, 9 million devices of this category were delivered to the world market. Growth in comparison with the corresponding indicator of the past year amounted to an impressive 210%. But Google managed to outperform Amazon in terms of supply in this market segment, as reported in a note by Alan Friedman (Alan Friedman), a published resourcephonearena.com.
During the first quarter of this year, 3.2 million Google Home and Google Home Mini were delivered to the world market. And this outperforms Amazon's intelligent Echo column volume of 2.5 million devices. It should be further stressed that Google for the first time managed to outperform Amazon in terms of delivering smart columns throughout the quarter.
|Google Home Mini|
Growth of supplies of Google Home and Mini - 483%
Even more impressive is the increase in the supply of smart columns Google, accounting for 483%. For comparison: a similar indicator of Amazon - 8%. During the period under review, 4.1 million smart speakers were delivered to the United States. In China, 1.8 million digital devices of this product category were delivered.
Why Apple HomePod is not among the most popular smart speakers?
|Amazon Echo 2018|
The third supplier of smart speakers was the Chinese vendor Alibaba with a score of 1.1 million devices. Apple also offers consumers its smart speakers - HomePod. And the indicators of its supply are not reflected in the number of leaders, but entered the category "Others". Other vendors, in addition to the four leading suppliers of smart speakers, were delivered in aggregate 1.56 million devices. However, Apple began offering its smart column only on February 9, 2018. Thus, its product was introduced on the market only during two incomplete months during the first quarter of this year.
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